2010 ILASA conference: need for lobbying and marketing
‘Landscape architecture... adding value’ proved a popular theme for ILASA’s recent conference, held in May 2010 at the Wanderers Club in Johannesburg. A common theme that emerged from the many panel and audience discussions was the need for landscape architects to promote the profession more aggressively. Landscape architects must make a more concerted effort to lobby government and the property industry about the real benefits a landscape architect can bring to a project. While ILASA’s ongoing programme of conferences and Awards of Excellence functions staged in alternate years provides a platform for such marketing, landscape architects need to take the initiative to engage the press and client bodies. One example is the proposed inner-city park for Johannesburg. While the Johannesburg Development Agency initiated the call for proposals, a much more concerted effort will be required by ILASA in order to convince city officials and tax payers of the benefits of such a project. It is only once landscape architects have successfully lobbied for integrated, sustainable and green urban planning and design, that their skills will be appreciated and regularly used.
AGM imminent
ILASA’s current financial year is ending at the end of the month (July 2010) and the next year runs from August 2010 – July 2011. An Annual General Meeting (AGM) to report on the achievements of the last year and plans for the next three years is scheduled for Friday August 27 2010. Three individual AGMs will be held in the regions of Gauteng, KwaZulu-Natal and the Western Cape. These meetings will be followed by a telephone conference to discuss issues of common interest. A portion of the AGM will be dedicated to strategic planning in order to plot a long-term plan and vision for ILASA.
Time for membership and sponsorship renewals
With ILASA’s new financial year about to start all existing individual members have been invoiced for the next year’s membership. Payment is due prior to the AGM in order to be able to participate and vote. ILASA’s many corporate sponsors have been notified of the need to renew their sponsorships for another year. If such sponsors have not already confirmed their renewals, they must do so before 30 July in order to secure their marketing benefits for another year. For enquiries about corporate sponsorship please contact Gerald Garner (gerald@ilasa.co.za or 082 894 5216)
First ILASA bursary in many years!
ILASA plans to award its first bursary for undergraduate study in landscape architecture early in 2011. A contribution of R10 000 will be made available out of the John Thudhope and Joane Pim funds to support a student in landscape architecture. Details on how to apply for this bursary will be announced by ILASA in September 2010.
2011 Awards of Excellence programme announced
ILASA’s 2011 Awards of Excellence function is being planned for May 2011 in Durban. The awards convenor is currently finalising the awards categories, entry and adjudication criteria. The official call for entries will be announced on September 1 with entries closing on November 30. Entries will be adjudicated during January 2011.
2012 IFLA Congress in Cape Town
ILASA is already hard at work at the planning of the 2012 International Federation of Landscape Architects (IFLA) World Congress which will be hosted in Cape Town in September 2012. The theme for the congress is ‘landscapes in transition’. ILASA is currently finalising the appointment of the conference organiser.
Discounting of fees - what a conundrum!
The discounting of professional fees remains a contentious issue among landscape architects. While the South African Council for the Landscape Architectural Profession (SACLAP) publishes indicative rates that clients should expect to pay for professional consulting work, the South African economy is based on free-market principles in which price fixing is illegal. A client body is therefore entitled to call for competitive bids when it comes to the awarding of landscape architectural design work or environmental consulting work. However, many members of ILASA believe that client bodies – especially government departments – have unreasonable expectations when it comes to the discounting of fees. They argue that discounting of fees leads to inferior quality work and that this in the end harms the client who receives an inferior project – often to the extent that the client has to spend additional funds to pay a second consultant to fix the inferior work. ILASA is considering the drafting of a lobbying document to discourage the practice of discounting fees. While the principle of competitive pricing must be upheld, ILASA wants to make client bodies aware of the value a good landscape architect can add to any project and that it is not always wise to appoint the lowest bidder. Rather, quality of work, professional experience and the impact of the project in terms of for instance ecological ethics should be considered, and not price only. Do you have any comments on the discounting of fees debate? If so please send them to gerald@ilasa.co.za. Also, ILASA calls on all its members to send copies of the tender advertisements/request for proposals asking for the discounting of fees to ilasa@ilasa.co.za. While ILASA will not involve itself in the issue of discounting itself, it wants to make contact with all client bodies to explain the value of landscape architects and why it is worth investing in quality landscape architecture.
SAGIC Convention in August
The South African Green Industries Council (SAGIC) is staging its 2010 Convention at the Elangeni Hotel in Durban from Aug 11 – 13. The theme is ‘our role in a sustainable future’ and the programme includes a presentation by Bernadette Vollmer and Eric Noir on sustainable landscapes. The SAGIC convention provides an excellent opportunity for landscape architects to network with contractors and suppliers.
Architecture.ZA 2010
The South African Institute of Architects is staging a weeklong architecture festival in Johannesburg from September 21 – 17 2010. Visit www.aza2010.org.
Post for landscape architect available at Tukkies
The University of Pretoria’s Department of Facilities Management: Division: Campus Services has a post available for a professional landscape architect. Duties will include: • Landscape design, – construction and tender/contract documentation. • Advise re landscape maintenance practices & contracts. • Sports field design and –construction documentation. • Environmental rehabilitation. • Project management. A Bachelors or equivalent degree in landscape architecture is required as well as professional registration with the South African Council for the Landscape Architectural Profession, among others. The total remuneration package for this position ranges from approximately R329.541 to R411.606 per annum (excluding medical aid benefits) in accordance with UP policy guidelines. For further information contact Mr. Cules Malan on Tel: 012 420 2944 (closing date: 18 July 2010)
Dictionary of tree names published
The Dictionary of names for southern African trees will be available from Briza Publications as of October 2010. The authors are Braam van Wyk, Erika van den Berg (ILASA member)Meg Coates Palgrave and Marie Jordaan. The book promises to be a comprehensive catalogue of scientific and popular tree names for all southern African trees, including selected shrubs and woody climbers. According to Briza Publications each tree species is cross referenced to its currently accepted scientific name, all common names listed, as well as any botanical synonyms frequently encountered in the recent literature. Over 24 000 common names, recorded from 30 languages, are included. Visit www.briza.co.za for more information.
French students seek South African holiday work
Two landscape architecture students in France - Romain Penne and Delvinquière Antoine – have written to ILASA. They need to complete a two month assignment in an English-speaking country as part of their studies. They are willing to work in a South African landscape architectural office free of charge. They can be contacted at rpenne@itiape.fr or adelvinquiere@itiape.fr
ILASA President's visit to China
ILASA President Stuart Glen attended the IFLA World Congress in China recently. Upon his return he tabled the following report on the International Presidents Round-Table Meeting held in Suzhou, China. As part of this year’s IFLA World Congress in China, the Chinese Society for Landscape Architecture decided to invite the presidents of their counterpart organizations from various countries across the world to a special “round-table” meeting to discuss matters of common interest. This was a new initiative on their part – such a meeting had never before been held as part of an IFLA World Congress. Apart from me representing ILASA, presidents from the national bodies of Australia, Chile, Spain, the United States, Canada, Mexico, Norway and Ecuador accepted the invitation. The president of the Landscape Institute of the United Kingdom could not attend because he couldn’t get a visa, as he also belongs to an organization called “Free Tibet”, but one of his colleagues represented the UK. Interestingly, apart from the president of the Norwegian body, the group was split almost equally into native English and Spanish speakers – and the US is soon to change sides, they say – although luckily everyone spoke good English except the president from Ecuador. So I have the (perhaps inaccurate?) impression that the Spanish-speaking world is very influential in our field at the moment. But think also of publications such as Paisajismo. In the event, the meeting was split into two. It started late because the IFLA World Council session overran its allotted time span (a perennial problem, I understand), and some important dignitaries were awaiting us to start a welcoming banquet. This situation became the norm for us during our visit – some dignitaries, about whom we had not been informed, would be waiting to make us feel under-dressed after site visits at various (also previously undisclosed) locations. The meeting was attended by the president of IFLA, Diane Menzies and our hostess in China, the President of CHSLA, Chen Xiaoli (or Xiaoli Chen, as we Westerners would have it). Mrs Chen explained that it was CHSLA’s objective to establish bilateral relationships with our national bodies, to exchange information and learn from each others’ best practice and technological expertise, in this, a “golden time” for the profession. Each of us was asked to describe the biggest challenges facing the profession in our country at the present time. There was a great feeling of solidarity as the same issues cropped up again and again. The most important ones were: • Professional registration and right to use the name • Education – establishment of faculties • Government employment of LAs • Small size of the profession • Small numbers of association members involved with running the associations In South Africa, it seems we are relatively well set up in terms of the first two points. Landscape architects in China do not enjoy professional registration on the same level as architects as we do in this country, and CHSLA’s main aim in hosting the congress was apparently to try improve the standing of the profession there and to encourage the relevant ministry to implement a registration system for landscape architects. And it’s not necessarily developing countries that are behind in these respects. I was astonished to learn that in Spain, and also apparently in France, Italy and Greece, landscape architects may not call themselves that because the word “architect” is so strongly protected. In Spain, they are still trying to establish an undergraduate landscape faculty. I think what astonished all of us foreigners, even those from countries whose governments are major employers of landscape architects, was the fact that the meetings we had with members of CHSLA and faculty members from various universities were also attended by government officials. Of course the system of government in China is very different, and CHSLA itself is a government agency of a sort, its genial president being a government appointee and senior party official. But it is the close involvement and commitment of - and resultant understanding by – government that is making possible the rapid and large-scale greening projects that are happening in China. I came away feeling that the biggest threat to the profession in our country is its apparent isolation from government, our biggest built environment employer. I stated in the meeting that I thought that our failure to attract black students to the profession was our biggest threat, but that failure means that there is also a racial divide between our white profession and government. The fact that government does not see the need to employ landscape architects in the Department of Public Works or at municipal level not only represents a direct loss of employment opportunities, but also leads to a lack of capacity to appoint landscape architectural practices to consult on government projects – to set up appropriate tenders and oversee the work carried out by consultants. A side-effect of my trip to the round-table meeting was my first exposure to IFLA, whose main objective is to help member organizations to overcome local problems. ILASA was not represented at IFLA for many years before David Gibbs attended the world congress a couple of years ago and became our delegate. I am not aware of ILASA making use of IFLA’s influence and resources to help improve the professional situation of its members. IFLA does have international political clout – it has recently been influential in establishing a faculty of landscape architecture in Russia. ILASA should consider on which fronts IFLA can assist it, particularly during the 2012 World Congress, without hijacking the event as CHSLA has perhaps not unfairly been accused of doing. - Stuart Glen 12 July 2010
|